the history of egg new york

2003 : just hatched

Egg New York was hatched under the name Egg by Susan Lazar in 2003 when designer Susan Lazar set out to create a children's brand with a "soul" that focused on the love between parents and their children. The name "Egg" was inspired by each child's great potential - all eggs might look the same on the outside, but inside lays infinite possibilities.

2019 : egg new york is born

In Spring 2019, EGG evolved into EGG New York, with a new overall product strategy and as a full children's lifestyle brand encompassing authentic style infused with whimsical print, pattern and color. With a focus on New York meets New England coastline, the updated collections embody the Egg New York message - sweet chic sophistication and always #madewithlove.