the history of egg new york

2003 : just hatched

Egg New York was hatched under the name Egg by Susan Lazar in 2003 when designer Susan Lazar set out to create a children's brand with a "soul" that focused on the love between parents and their children. The name "Egg" was inspired by each child's great potential - all eggs might look the same on the outside, but inside lays infinite possibilities.


2019 : egg new york is born

In Spring 2019, Alison McFerran joined the egg team as President + CMO to partner with CEO Edward Harrison. On board, Alison has directed the overall product strategy and rebranding to Egg New York, a full children's lifestyle brand encompassing authentic style infused with whimsical print, pattern and color. The first collection under Alison will be Spring/Summer 2020, which captures the brand's vision. With a focus on New York meets New England coastline, the collection embodies the Egg New York message - sweet chic sophistication and always #madewithlove.